A friend pointed this out today and thought it was worth sharing as it combines biology with Game of Thrones in a somewhat weird Biotech promotion.
I guess it's not a bad idea given that researchers probably have a higher proportion of Game of Thrones book/TV fans than the general populace.
It's not just for the pun and the above banner though. They go into far more detail. Each tool from their catalogue is placed within a "house" which comes with its own coat of arms and even a motto. If you can't be bothered with the link here is an example:
I think Renly would be inclined to take up the offer in house peptide ;)
The person responsible deserves a pat on the back for such an effort! Any american researchers should try and buy something if they can.