Here's a link to a promo for the "happigenetics" project. Can't say I have a clue what it's about but it seems curious never-the-less. There's some more info here for those who are curious though.
Besides the great name and the fact I know some of the people involved, I think it's great that scientists are trying to show off their creative sides. To a scientist it's pretty obvious we're creative or we'd never come up with new techniques, find ways around problems or save money/time on experiments. I can see how the rest of the world may think scientists are the antithesis of creativity with regards to artistic endeavours. As this clip shows, that's really not the case and creativity can be applied to various things be it science or art. I'm sure there're a lot of artists out there who could probably come up with some great experiments too.